THE HISTORY OF YUMI®
In 1989, Laurence Roullier opened her first Griffe d’or institute in the heart of Saint-Etienne (Dpt. 42, FRANCE). A few years later, a second institute was opened downtown. Laurence Roullier discovered over the years innovative and trendy products and treatments.
Accompanied by her long-time partner Richard, they decided to start distributing innovative, high-quality, high-end cosmetic products and registered their own Griffe d’or® brand.
In 2009, they discovered a brand-new skincare product: YUMI Lashes. It was obvious for them to enter this niche market.
In 2012, the Griffe d’or® brand became YUMI®, advocating the made in France, and offering quality products and services, thanks to formulas with high naturalness rates for a guaranteed WHAOU effect. A wide range of cosmetic products with trendy care universes, allowing each customer to reveal her natural beauty, from head to toe.
Through the years, many projects are born.
In 2017, YUMI Feet appeared, the following year it was the turn of YUMI Nails, then YUMI Brows and YUMI Wax in 2019.
YUMI Beauty is present in over 70 countries.
In 2021, the first YUMI Studio opened its doors in Andrézieux-Bouthéon (42) and the second in December 2022 in Divonne-les-Bains (01). Many other projects are underway.
2022 is marked by the entry of an investment fund and the acquisition of the YUMI laboratory.
Enter our YUMI Beauty universe.
THE FOUNDERS
Laurence ROULLIER
As a trained beautician, I have always been keen to promote the work of beauticians. I have since become the General Manager of YUMI BEAUTY France. Getting away from prejudices and offering innovative, trendy, technical and effective treatments from the very first use is also a way of highlighting our professional know-how. To blossom in the world of beauty, with products with high naturalness rates and made in France is a real challenge.
YUMI Academy ensures that all trainers are trained in new techniques and practices, so that your training is as up to date as possible.
Richard ROULLIER
Our external growth in over 70 countries gives us confidence in the future. Our beautician customers and their customers love our services and our YUMI products so much that we must persevere in our expertise.
YUMI Academy accompanies the beautician in the use of our products by following a customized training for each universe. Each training session combines theory with the most advanced techniques.